To win market share in the first suit in China has achieved a lot . Shanshan in the same year began a radical restructuring, will be sold to the Japanese clothing manufacturer, and Italy, or entrust, to outsource the management of individuals; largescale reduction of marketing personnel, have removed their offices across the country, by chartered Join the channel model.
Production and sale of all outsourcing, Shanshan only responsible for the operation and promotion of core brands, as well as clothing design. This was China’s apparel industry seems indeed a very bold and very advanced business model. The end of 2001, Shanshan large branch sales system has basically dissolved and replaced by 70 more than a franchisee, and hundreds of
Two franchisees. But this "downsizing" received immediate effect: in 2000, that is, channels Shanshan implement reform measures next year, Shanshan brand clothing suits began to lose market share in the first ranking, also lost the first garment ranking of enterprises. The same city rivals, followed by catchup Shanshan years Younger has a market opportunity to replace the Firs first position,
Archive for July 12th, 2010
Is to spread the goods? It is not difficult to walk on the streets know, Shanshan mainstream shopping district in Hangzhou, the most representative of Intime Department Store, there’s no counter, most popular in Hangzhou Yan’an Road actually do not see a Shanshan’s store . The same situation, stroll Shanghai Nanjing Road, asking many finally a small shop in an
Obscure corner to see the ongoing discount promotions Shanshan suit. But only in Hangzhou Younger competitors have 5 on the creation of largescale flagship stores, shopping malls counter is more, has a clear air of the King; Younger Nanjing Road in Shanghai flagship store large image, and is separated by two home, about 100 meters apart. If Shanshan companyoperated stores
Are not set up such a strategic position, then you Shanshan brand or offers for higher quality? Even consumers may consider for the Firs has disappeared from this world, because consumers are forgetful. Channel revolution, revolution whose early life 99, Shanshan 35 branches nationwide, more than 3,600 sales staff, complete sales network and channels for the Firs for 6 years
